Dear journal, this week's readings focused on the importance of PR and its community. This has inevitably made me realised how important it is for PR practitioners to build good relationships within their internal and external communities. Easier said than done, this actually means striking equilibrium between the corporate world (where PR practitioners work for) and the society.
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The two main ideas that I've adapted from this week's readings would be the significant role of PR in maintaining good relationships:
1) Within the company’s premises
2) And with the external community
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It is evident that for the 2-way communication is constantly being practiced in these two aspects so as to maintain good relations. Corporate blogs might be set up by PR personnel, where free flow of ideas and information is being shared internally within staffs, and externally with the publics.
With an emphasis on maintaining internal relationships within a company, PR practitioners have to ensure that employees are happy working such that company benefits could be reaped to the maximum.
Happy employees = Good profits = Happy employers = Happy publics
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The connection with the public is yet another vital job of the PR practitioners. In this case, they have to gather feedback and information from the community, such that the company can learn and improve their facilities or services. No matter what, it is a win-win situation.
A key point to remember would be the ability of PR practitioners to alter companies’ policies to suit to the community’s needs and vice versa. However the idea on the power of PR practitioners come into mind again, and I truly wonder is it possible for them to hold such power.
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All in all, I understood that building good relationships is essential for the survival of PR officers.
They (or the future us) are actually peace-makers, important decision makers and strategists working hard behind the brutal scene.
Love, Erika
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Hello Erika!!
ReplyDeleteInteresting post on two way communication (: I totally agree that the point about two way communication has been emphasized throughout all our readings, I guess it is one of the most important point to note about PR!
However, im not sure if it is possible for PR practitioners to ensure internal good relations, because it does not depend on PR practitioners alone, but also every other department in the company, like human resource for example.
And yes, I also agree that PR practitioners should be allowed to alter companies' policies for the benefit of the public, but it probably is difficult to do that in reality because PR is very often not taken into much consideration!
Let's hope that PR practitioners will really be peace-makers, important decision makers and strategists. (: