Dear journal, this week’s reading is an online article entitled, a typical PR program.
Generally, it covered all the aspects of the PR book that I have discussed so far. It works best as a summary and reminder on for current and future PR practitioners, in the format of a ‘guidebook’.
-
On a personal note, I find the basic model of a PR program useful to my context. It puts together in 4 simple words and arrows about what I’ve discovered over the course of 9 weeks, in this complex study of PR.
Set objectives > Plan and Budget > Implement program > Evaluate > Set Objectives…
Everything is linked, and PR is just simply based on much planning. There is always a set of rules and plan to follow, what to do, how to do it, what is the outcome etc. However, this is purely theoretical and might not be so perfect in the real world. Impromptu decisions might be made at the eleventh hour, and as I’ve learned in the previous chapters, nothing is perfect for PR practitioners. They are constantly on the move for self-improvisation.
-
In reading this online journal, I feel that another important point is planning. It remains the crucial role in any successful PR program. Without sufficient and adequate planning, R&E would not be done properly, budget might be overshot, objectives might be forgotten or mistaken, and so on. As such, I feel that planning is essential in every job scope, especially in the field of PR.
-
All in all, this journal aided me in organising my thoughts and would serve as a constant reminder of what I should do so as to become a successful PR practitioner.
Love, Erika
Subscribe to:
Post Comments (Atom)
Hi Erika! (:
ReplyDeleteI agree that this online reading is a very comprehensive guide to PR, it will certainly be very useful knowledge for us.
The basic model you pointed us is indeed very straightforward and easy to understand, and it shows what a PR program requires very clearly. I guess no theoretical plan or expected outcome can be gauranteed success in the real world, PR or otherwise. Self-improvisation according to circumstances is definitely essential!
The other point you mentioned about the importance of planning is true as well, because nothing can be done without first weighing the pros and cons and setting out clear guidelines.