Dear journal, hello once again!
This week’s readings covered the vital tool of all PR officers, tactics and PR in the business realm. The diversity of the PR profession is discussed in the readings, and it has certainly given me a clearer insight on how to handle this taxing yet rewarding job.
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The controlled tactics VS uncontrolled is an interesting concept and has introduced me the various tools to convince the receiver, and even general public. From this section, I understood that the audiences have moved from inactive masses who think alike, to dynamic individuals of today who want to make their own decisions. Hence, uncontrolled tactics such as media releases might be more efficient than controlled ones, as the latter might be viewed as propagandas. This understanding would certainly aid me in the future when planning PR strategies and what approach to undertake.
This comprehension further enhanced the other tools mentioned, such as photography where real-life pictures hold more conviction than digitally enhanced ones. Many aspects of design, planning and research also falls into place as different approaches are constantly needed for the 21st century people. They want surprises, novelty… And they want it now.
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This thus brings us to the idea of business, in chapter 14. How then, can we make use of PR tactics in the competitive business realm?
In fact, the correct usage of careful marketing is important to flow along with PR campaigns and tactics. These two tools are often in conflict with each other, where marketing tends to side the benefits of the company while PR tactics attempt to remain neutral, such that the audiences would not “switch off”. By using product placement and branded entertainment in movies, music videos and even local TV shows, this clever tool work in tandem with PR ideologies of subtle advertising and usage of PR tools in the business realm to gain an edge over the rest.
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From these two chapters, I have realised the very importance of PR tools and tactics in different areas of work, especially in business. Once again, strong bonds and relationships are being emphasised (:
Love, Erika
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Hello Erika!
ReplyDeleteI can tell that you really learnt alot about PR from this week's readings! (:
I agree that the area about controlled and uncontrolled tactics is very interesting, because I didn't know what there are 2 such different category involved!The uncontrolled tactics seem to be more applicable today, but i believe that a mixture of both is still needed as well.
Its difficult to cater to the public's constantly changing needs and preferences isn't it? Like you mentioned, now they prefer real-life images instead of digitally enhanced ones, but they will always have evolving views on things. Being a PR practitioners really is not easy, having to identify the preferences of the public!
Good job on the post, it was interesting to read about your views on PR. (: